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To truly make your customers happy, you need to know who they are and recognize them at any point of contact. This is hard, as data about them is siloed within different different systems, departments or lines of business, resulting in inaccurate, incomplete and inconsistent data.

A good Master Data Management strategy – with a modern MDM platform such as STEP  - allows you to handle all your customer data across systems, departments and business lines, ensuring access to up-to-date, accurate customer information.

Let’s have a look at what you can do, using our framework: Resolve, Relate, Enhance and Extend.


解析

Get a single view of each customer’s information, through all channels and touch points. Resolve separate customer entities by combining them into accurate, high confidence Golden Records, using a combination of matching algorithms and business rules.


相关

通过识别和管理您的客户实体关系,以及相关的黄金记录(如子公司业务),更好地了解每个客户的总价值、信用风险和影响力。



增强

通过增强客户黄金记录为每个顾客创建一个比之前更精确和知情的数据视图。这通过从企业内部或从第三方集成关键数据元素完成。


扩展

通过将丰富和提升的主数据记录扩展到一线业务流程和分析应用程序中,可以在约定点提高客户体验,产生更好的见解并做出更好的业务决策。

通过管理B2C客户数据

找到解决方案,并获得数据表 “组织见解从客户知识开始” 的本质

Please meet the new digital customer