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To truly make your customers happy, you need to know who they are and recognize them at any point of contact. This is hard, as data about them is siloed within different different systems, departments or lines of business, resulting in inaccurate, incomplete and inconsistent data.

A good Master Data Management strategy – with a modern MDM platform such as STEP  - allows you to handle all your customer data across systems, departments and business lines, ensuring access to up-to-date, accurate customer information.

Let’s have a look at what you can do, using our framework: Resolve, Relate, Enhance and Extend.


RESOLVE

Get a single view of each customer’s information, through all channels and touch points. Resolve separate customer entities by combining them into accurate, high confidence Golden Records, using a combination of matching algorithms and business rules.


RELATE

Better understand each customer’s total worth and influence by relating Golden Records that are associated, either by house holding or social media, or through identification and management of relationships between and across your resolved customer entities.



ENHANCE

Create a more accurate and informed view of each customer than previously available, by enhancing your customer Golden Records. This can be done by incorporating critical data elements from data sets within the enterprise or from a third party.


EXTEND

Improve customer experience at point of engagement, produce better insights and make better business decisions by extending resolved and enhanced master data records to front-line business processes and analytical applications.

GET YOUR FACTS STRAIGHT ON MANAGING B2C CUSTOMER DATA

Find a solution and get the essentials in the data sheet "Customer Insight Begins with Customer Knowledge"

Please meet the new digital customer